How Google is going to Save the World
Friday, September 25, 2009 12:35I love Google. They are a fantastic forward thinking and innovative company who have taken a fresh approach to almost everything they do, and excel at most of it too. From their humble start as a simple internet search engine, they have grown into a monolithic monopoly beater – by giving the people want they want – often doing is better than the incumbent, but for free. Many people could not disagree more though and think Google is secretly evil and they don’t trust the near monopoly they have and the power they could have over some with the amount of data they collect on individuals. But that’s a little too paranoid for me…
Today, Google announced some details of their “Project 10^100“. They invited ordinary people to submit their ideas for how we can collectively make the world a better place – unsurprisingly using technology to help with this. They collected 150,000 suggestions and grouped them into themes. They range from using software to better report on urban problems and how to fix them, creating better banking and financial tools for people and industry alike, and reforming income tax policies.
I love this – it’s classic” Croudsourcing” – using large groups of volunteers to pull together to solve a problem – but also using “The Wisdom of the Crowd”. You see, most people think that “People” (collectively) are stupid. Just think of when the townspeople of the Springfield or South Park get together and come up with hairbrained ideas etc. Mostly, this is true as they have no guidance, rules or direction. However, when do you put a structure and some rules around it, this technique can be very, very effective.
You may have seen how Derren Brown predicted the UK Lottery last week, using this exact method. If he can beat odds of millions to one, with a group of 12 people, just think what Google might be able to achieve with most of the worlds intelligent population, with the best software and some of the smartest minds behind it.
Personally I think this is very exciting. We’ve all seen how on a much smaller scale how almost chaos can become very organised when some direction, rules and technology are used to control and guide it. The ideas are mostly excellent, everyone would priorise them differently but mostly they will make this world of ours a better place to live. I’m really looking forward to seeing how this pans out….




















